Bringing Nollywood star power to Nigeria’s fight against COVID-19: a UN Resident Coordinator blog
Ahead of its arrival in Nigeria, a lot of people in the country had misconceptions about COVID-19. Many thought it was a disease only for advanced countries, or that black Africans were immune to it.
But as the number of infections grew from one case in Lagos on 27 February, to more than 400 by 17 April, new myths developed. For example, “Coronavirus is a disease of the rich”, and “since alcohol-based hand rub can kill the virus, drinking alcohol will prevent infection”. These, and other unverified myths, started doing the rounds on social media, spreading even faster than the virus itself. Addressing this dangerous misinformation became one of the first and most critical tasks for the UN in Nigeria.
The Nollywood factor
We quickly turned to the Nigerian film and entertainment industry, otherwise known as Nollywood, which produces some 50 movies per week, second only to India’s Bollywood (Hollywood, in the United States, is a distant third).
Nigerian stars were mobilised, and produced powerful content with potent messages that quickly began to trend: “No shaking of hands with your neighbour; blow them a kiss from afar, use soap and water to wage war…” sings award-winning Nigerian musician Cobhams Asuquo, in his heartfelt song to contain the spread of COVID-19.
Addressing the issue of coronavirus myths, popular comedian Basket Mouth, in his short video, urges everyone in pidgin English, “Abeg confam information before you share am,” meaning, “Please confirm every piece of information before you share with others.” Star actress, Toyin Abraham in her short video, advises, “Do not be terrified. Listen not to rumours about coronavirus.”
Collaboration, cooperation and funding
There are many different UN agencies, programmes and fund present in Nigeria, and we ensured that the strengths of each one could be used to effectively help the Government and people of Nigeria through this crisis.
At a meeting with government agencies, and key donors, we held a meeting to discuss the unfolding emergency, and agreed on a plan of action, which included launching a fund to channel contributions to Nigeria’s Presidential COVID-19 Task Force.
Together, the different parts of the UN in Nigeria contributed $2 million towards the procurement of essential medical supplies, including 50 ventilators that will likely double the national reserves, Personal Protective Equipment (PPE), 30,000 test kits, and five ambulances with surveillance equipment.
But our work goes beyond just funding. The UN in Nigeria has supported coordination at Emergency Operations Centres (EOCs), contact tracing and surveillance, logistic support for transportation and provision of materials such as PPE and much more.
The World Health Organization (WHO), which is taking the lead on the COVID-19 containment strategy, has sent staff members to the affected regions to support the response, and is helping other regions to prepare to cope, including risk communications and community engagement, with strong support from other UN Agencies.
The humanitarian consequences
Currently, we are getting ready to deal with the immediate humanitarian consequences of the pandemic, should it spread to the north-east of Nigeria. We will not wait for COVID-19 to reach camps for internally displaced persons (IDPs) before we act: they have already suffered enough from the decade-long conflict in the region.
We are supporting the authorities in the Borno, Adamawa and Yobe regions to develop emergency response plans that pay special attention to the reality of the living conditions in many communities and IDP camps, and the specific needs of women and children, who often bear the biggest brunt of any crisis.
To protect the IDPs against coronavirus, we have installed handwashing stations in camps and informal settlements and are working to ensure a rapid distribution of water. Beyond the IDPs, the UN is launching a survey tool with the Network of People living with HIV (NEPWHAN) to gather specific information regarding potential challenges, and also for people living with HIV/AIDS, and how they can maintain continuous access to quality treatment, care and support in the midst of the response to the outbreak of COVID-19.
Looking ahead to the post-coronavirus era
Anticipating the socio-economic impact of COVID-19 in the post-coronavirus era, the UN in Nigeria has prepared an analysis of the socio-economic environment and projections post-coronavirus, with a view to drafting a technical report that will help planning and decision-making by the Government.